browse browse contact us contact us

Branding Case Study Illustration

Case Study: Page Turner. Identity and Packaging Design for Bookstore Chain

Graphic design project inspired by the never-fading power of books: take a glance at the bright and trendy identity design concept for the big bookstore chain.

“I have gone to [this bookshop] for years, always finding the one book I wanted – and then three more I hadn’t known I wanted,” Mary Ann Shaffer wrote, and that type of magic happens to every bookworm around the world ever coming into the bookstore. Our fresh graphic design project is also inspired by the never-fading power of books. Welcome to take a glance at the bright and trendy identity design concept for the big modern bookstore chain.

The project was accomplished by tubik designers Arthur Avakyan and Yaroslava Yatsuba, with art direction by Sergii Valiukh.

The design process for the project included the following creative tasks:

  • logo design and brand color palette
  • a consistent set of original brand illustrations for diverse marketing goals
  • packaging design for different types of delivery
  • branded merch design

The logo design presents a combination mark with the symbol that reminds the shape of the open book and the bold typographic part with a brand name spiced up with elements echoing the shape of the symbol. The brand color palette is limited, based on three highly contrastive colors: white, black, and blue.

bookstore logo design tubikarts

This visual style approach was applied to the consistent set of custom illustrations and graphic elements for the brand identity. The illustrator used a daring artistic style that combines line and filled elements, dynamic and sometimes looking a little rough. Most illustrations feature a variety of characters reading books, this way setting a strong emotional appeal and instant connection to the topic of books and reading.


bookstore brand illustration tubikarts

The packaging design for the brand was developed for different types of delivery or wrapping goals, so it was thought out for various boxes and envelopes that could be used effectively depending on the size and number of books purchased in the store. From the perspective of visual style, the range was extended, using not only boxes designed strictly in brand colors but also some packaging based on traditional craft paper often associated with classic book wrapping.

bookstore identity boxes design tubikarts

bookstore boxes design tubikarts

bookstore packaging design tubikarts

To make visual brand communication even more expressive and flexible, the graphic designer also developed a set of bright and catchy branded merch items: stickers, badges, bookmarks, and seasonal gift cards.

bookstore identity merch tubikarts branding

bookmarks design graphics tubikarts

bookstore cards design tubikarts illustration

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Garden Gates. Identity and Packaging Design for Garden Center

BlockStock. Brand Identity and Website for Minecraft Models Resource

SwitLuv. Theme Packaging Design About Love for Sweets Brand

Fulfill. Illustrations and Web Design for 3PLs Marketplace

Roebuck. Mobile Design and Illustrations for Educational App

Bikker. Identity Design and Illustrations for Biking Service

Kaiten. Identity and Product Design for Food Marketplace

Glup. Delivery App Branding and UX Design

BEGG. Brand Packaging and Web Design for Food Product Ecommerce

Crezco. Brand Identity and UI/UX Design for Fintech Service

FarmSense. Identity and Web Design for Agricultural Technology

Carricare. Identity and UX Design for Safe Delivery Service

Welcome to check designs by Tubik on Dribbble and Behance; explore the gallery of 2D and 3D art by Tubik Arts on Dribbble

Don't want to miss anything?

Get weekly updates on the newest design stories, case studies and tips right in your mailbox.

More articles

Let’s collaborate

Want to work on the project together? Contact us and let’s discuss it.

contact us