browse browse contact us contact us

Branding Case Study Illustration

Case Study: Love Sign. Gift Box Packaging Design with Romantic Vibes

Glance at the graphic design for a gift box created for the marketing campaign devoted to Saint Valentine's Day, with sophisticated packaging design and artistic illustrations.

This graphic design project is about love, tenderness, romance, and affection associated with Saint Valentine’s Day. In this case study, we invite you to glance at a sophisticated gift box we designed for the marketing campaign devoted to this theme.

The project was accomplished by tubik designers Maryna Solomennykova and Anastasiia Zhyltsova, with art direction by Vlad Radionov.

The idea behind the marketing campaign was to offer the buyers a set of items arranged together as a gift with some romantic vibes. The set included such pleasant little signs of affection as chocolate bars, scented candles, romantic greeting cards, and a box of condoms.

So, all the items in the gift boxes had to reflect one style and feel like an integral present. So, apart from the colors and typography, the creative team decided to employ artistic line illustrations of loving couples as one more visual identity element. The illustrations are almost monochromatic, black and white, with minor colored details.

case study tubik arts valentine romantic gift illustration

The color palette is based on a bold and highly contrastive combination of colors: white, black, red, and blue. The typographic approach also plays with contrast, pairing the neat, readable sans-serif fonts with some elements of handwriting style.

Let’s see how that worked in the packaging design for the gift box items.

valentine gift box candle packaging design tubikarts

Candle label and packaging design

greeting cards saint valentine day tubikarts

romantic gift box love cards tubikarts

Romantic greeting card design

chocolate packaging design valentine gift love tubikarts

Chocolate bar packaging design

valentine gift box condom packaging tubikarts

romantic gift box condom packaging design tubikarts

Condom packaging design

And here’s what the gift box design looks like, bright and catchy to attract buyers’ eyes when put on the store shelves.

case study tubik arts valentine romantic gift

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.

PierSide. Packaging Design for Tinned Fish Brand

KOISI Tokyo. Packaging Design for Japanese Restaurant

Sidra Vivo. Vibrant Packaging Design for Cider Brand

Christmas Fair. Graphic Design for Winter Marketing Campaign

Black Friday. Graphic Design for Marketing Campaign

Fairytale. Picture Book Illustrations and Design

Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand

Herteas. Packaging Design for Herbal Tea Brand

Nutribite. Tasty Packaging Design for Granola Bars

Milkimu. Packaging and Marketing Design for Dairy Brand

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Joossi. Packaging Design and Marketing Graphics for Juice Brand

Pizzatta. Artistic Pizza Packaging Design

Welcome to check designs by Tubik on Dribbble and Behance; explore the gallery of 2D and 3D art by Tubik Arts on Dribbble

Don't want to miss anything?

Get weekly updates on the newest design stories, case studies and tips right in your mailbox.

More articles

Let’s collaborate

Want to work on the project together? Contact us and let’s discuss it.

contact us