Case Study: Christmas Fair. Graphic Design for Winter Marketing Campaign

The Christmas season is the time of shopping madness filled with festive vibes, party mode, love, and care. Our fresh design project is also up to join the mood of the winter holidays. So, welcome to check another daring and catchy graphic design concept for the marketing campaign on massive clothes and accessories sales.

The project was accomplished by tubik artist Maryna Solomennykova, with art direction by Sergii Valiukh.

Earlier, we have already show how this design approach was used for the Black Friday campaign design, and this time, we stretched it consistently on the Christmas Fair campaign. The primary task was to develop a set of graphic items that are flexible to be used for both online and offline promotional goals. So, the project scope required thinking from the perspective of illustration approach, graphic design, web design, and advertising items, echoing the visual identity set for the previous campaign.

The design approach is based upon the playful and vibrant illustration style, with rough details and bold color combinations. The campaign is aimed at the young adult audience, so the artistic style is audacious and trendy, using vibrant shades, catchy details, and funny characters.

The typography contrast also adds its two cents to the idea, combining puffy cartoonish lettering with bold sans-serif font and using prominent all caps for text elements. The graphics also feature a variety of clothes, footwear, and accessories to give a strong visual association with the type of offered goods on sale.

So, based on that, the designer created a system of illustrations and graphics that could be used on website sections or landing pages for the campaign as well as to be easily transformed into advertising materials such as posters, stickers, and the like. Check them out below.