Case Study: Sidra Vivo. Vibrant Packaging Design for Cider Brand

Sip the energy of fruit and fun with our new graphic design project. This case study unveils the creative process of packaging design and marketing graphics for the brand of fruit cider with various tastes, employing a bunch of bright custom illustrations and wrapped in a vibrant color palette.

The project was accomplished by tubik designers Arthur Avakyan and Yaroslava Yatsuba, with art direction by Sergii Valiukh.

The design process included the following creative tasks:

creating a consistent set of theme illustrations and graphic elements
packaging design system for different tastes of cider
design for marketing visuals and advertising graphics

Working on the illustrations, the digital artist developed the set of people characters and intertwined them with fruit elements, providing an instant visual connection with the particular tastes of cider, apple, pear, and cherries. The illustrations also feature graphics patterns, botanical elements, and birds echoing the atmosphere of a fruit farm, which contribute to the general mood and add fun and liveliness due to the dynamic composition.

And here’s how the illustration art was integrated into drink can designs for diverse cider tastes.

Further, the design approach was stretched on the bulk packaging for cans and glass bottle label design.

After the packaging design, the next stage required thinking over the advertising and marketing graphics materials enhancing brand recognizability and awareness, such as posters and stickers.