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Branding Business Case Study Illustration

Case Study: Soaplanet. Soap Brand Packaging Design with Travel Spirit

Artistic graphic design project for a modern soap brand identity and packaging, flexible for various marketing goals and inspired by never-fading travel excitement.

“One’s destination is never a place, but a new way of seeing things,” Henry Miller once said, and thousands of keen travelers around the world would definitely confirm that. Our new case study features a brand that has also been inspired by the neverending brightness of the travel spirit. Welcome to check our fresh artistic graphic design project for a modern soap brand identity and marketing.

The project was accomplished by tubik designers Arthur Avakyan and Yaroslava Yatsuba, with art direction by Sergii Valiukh.

The design process for the soap brand identity and packaging project included the following creative tasks:

  • logo design and brand color palette
  • a consistent set of illustrations and graphic elements
  • packaging design for different fragrances of soap and types of packaging
  • design for marketing visuals and branded items

The primary idea behind the brand is that it shares the feeling of traveling around the world and diving into the atmosphere and flavors of different countries. Our team worked on the general approach to the brand visual style concept and the extended packaging design set, with varying types of boxes, bags, wrapping, and marketing graphics.

The logo design presents a neat line symbol based on the idea of a globe and the brand name inscribed into it. All types of branded packaging are built around original 2D illustrations which feature various countries and share the emotion of seeing new places and opening new horizons. The illustrator tried to capture the recognizable details, shapes, landmarks, or natural features typical for a particular country. She also thoroughly thought about color combinations that would strengthen the atmosphere of a place.

Here’s a glance at the set of metal boxes for the soap bars featuring the full-scale illustration on the lid and the elegant typography that matches the logo design style.

soap packaging box design France tubikarts

packaging design soap metal box Japan tubik

packaging design soap metal box Turkey tubikarts

soap bar packaging design Morocco tubikarts

soap bar packaging design Mexico tubikarts

The paper packaging for individual soap bars keeps the same style. Yet, due to the smaller size, it uses the illustration, which is more concise and focused on fewer graphic details, with the clean and airy bottom part for the text content.

soap bar packaging France tubikarts

soap bar packaging Japan tubikarts graphic design

soap bar packaging design Turkey tubikarts illustration

soap bar packaging design Morocco tubikarts

soap bar packaging Mexico tubikarts illustrations

Also, we worked on other branded items presentation; for example, here’s a glance at the vibrant branded tote bag, a discount card, and minor graphics put on the soap bars.

soap brand tote bag design tubikarts

soap discount tag branding design tubikarts

soap brand packaging design tubikarts

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Joosi. Packaging Design and Marketing Graphics for Juice Brand

Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform

Pizzatta. Artistic Pizza Packaging Design

Page Turner. Identity and Packaging Design for Bookstore Chain

Nibble Health. Identity and UX Design for Healthcare Fintech Service

SwitLuv. Theme Packaging Design About Love for Sweets Brand

Fulfill. Illustrations and Web Design for 3PLs Marketplace

Roebuck. Mobile Design and Illustrations for Educational App

Garden Gates. Identity and Packaging Design for Garden Center

8 Bright Packaging Design Projects Employing Illustration Art

Bikker. Identity Design and Illustrations for Biking Service

Kaiten. Identity and Product Design for Food Marketplace

Welcome to check designs by Tubik on Dribbble and Behance; explore the gallery of 2D and 3D art by Tubik Arts on Dribbble

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