“The moment is everything. Don’t think about tomorrow; don’t think about yesterday: think about exactly what you’re doing right now and live it and dance it and breath it and be it,” Wendy Whelan, the American ballet dancer, once said. With our new graphic design project, we’d like to invite you to the world of those amazing dance moments. Welcome to check the design case study in which we created a set of original illustration posters for various events of a dance festival organized by a dance school chain.
The project was accomplished by tubik designers Arthur Avakyan and Maryna Solomennykova, with art direction by Sergii Valiukh.
The task for the creative team was to design an extended set of advertising posters for indoor and outdoor usage to support a promotional campaign for the chain of dance schools organizing different events for dances in different cities within one big dance festival. The posters had to present recognizable artistic visualization of various dance styles and directions and capture the atmosphere and mood of each style. The list of styles included the following:
- lindy hop
- hip hop
- ballroom dance
- contemporary dance
- Irish dance
In the process of creative search, the general stylistic approach was defined. The design of posters and billboards was based on prominent, captivating, cheerful, and bright illustrations featuring the particular dance event style and energy. The elegant typographic solution for the posters paired decorative and original PangramPangram Casa for dance style names used a headline and stylish readable PangramPangram Formula for informative parts. Also, the illustrations were made flexible for effective usage in different compositions and horizontal or vertical poster setups. Sharing different energy and mood, all the posters are keeping an integral, consistent design style and are easily recognized as a part of one campaign, which helps the dance school behind it strengthen its brand awareness and unite a variety of styles and locations into one big festival event.
So, below, see the creative outcome of the project and catch the vibe of the diversity of dance styles and events.
Lindy hop dance illustration and event poster design
Contemporary dance illustration and event poster design
Bachata dance illustration and event poster design
Hip-hop dance illustration and event poster design
Tango dance illustration and event poster design
Cheerleading illustration and event poster design
Vogue dance illustration and event poster design
Ballroom dancing illustration and event poster design
Irish dancing illustration and event poster design
New design case studies from our team are coming soon. Stay tuned!
More Design Case Studies
Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the tubik team.