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Branding Business Case Study Illustration

Case Study: Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand

Enjoy the vibrant packaging design with cartoonish character illustrations and various container types created as a part of the visual identity for a fish food brand.

Dive into the sea of fun with our fresh graphic design project: check the case in which we worked on a vibrant packaging design as a part of the visual identity for a brand of fish food.

The project was accomplished by tubik designers Vlad Radionov and Yaroslava Yatsuba, with art direction by Sergii Valiukh.

The creative team got the task of making a consistent design concept for different types of packaging for pet fish food. Each container had to get the original look, and together they had to be united into one integral design system, which would strengthen brand awareness and would be easy to recognize on both store shelves and e-commerce web pages. In addition, the general design approach was based on sharing cheerful emotions with pet fish owners who would buy the production of this brand.

This project is another case demonstrating the power of original illustrations used in packaging design and marketing graphics. To make the containers and boxes playful and emotional, the team created a bunch of funny cartoonish images with fish characters and catchy graphic details. The color palette uses a set of bright, clean colors creating nice attractive contrast and a vivid, lively visual style. The typographic approach is grounded on simple, stylish, highly readable sans-serif fonts that also set the pleasant contrast to the joyful playfulness of illustrations and let buyers quickly see the brand name and primary information about the type of pet food and fish it is aimed for.

Take a glance at different types of fish food containers.

aqua_dudes fish food packaging design tubikarts

aqua_dudes fish food packaging concept tubikarts

pet fish food packaging tubikarts

fish food containers packaging tubikarts

fish food packaging big container design tubikarts

fish food packaging design big containers tubikarts

pet fish food containers design tubik arts

pet fish food packaging design tubikarts

In addition, the same packaging design style and character art were stretched on bigger boxes of higher capacity and showed the flexibility of the chosen approach and graphics for various marketing goals.

case study pet fish food packaging design tubikarts

fish food box container design tubik arts

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the tubik team.

Nutribite. Tasty Packaging Design for Granola Bars

Milkimu. Packaging and Marketing Design for Dairy Brand

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Joosi. Packaging Design and Marketing Graphics for Juice Brand

Pizzatta. Artistic Pizza Packaging Design

Page Turner. Identity and Packaging Design for Bookstore Chain

Nibble Health. Identity and UX Design for Healthcare Fintech Service

Roebuck. Mobile Design and Illustrations for Educational App

Garden Gates. Identity and Packaging Design for Garden Center

8 Bright Packaging Design Projects Employing Illustration Art

Bikker. Identity Design and Illustrations for Biking Service

Welcome to check designs by Tubik on Dribbble and Behance; explore the gallery of 2D and 3D art by Tubik Arts on Dribbble

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