Case Study: Black Friday. Graphic Design for Marketing Campaign

Catch the vibes of shopping madness with our fresh project. Here, we worked on a daring and catchy design concept for the Black Friday marketing campaign on massive clothes and accessories sales. Let us give you a brief introduction to the creative outcome.

The project was accomplished by tubik artist Maryna Solomennykova, with art direction by Sergii Valiukh.

The primary task behind this case was to develop a set of graphic items that are consistent and flexible to be used for both online and offline promotional goals. So, the project scope required thinking from the perspective of illustration approach, graphic design, web design, and advertising items.

The design approach is based upon the playful and vibrant illustration style, with rough details and bold color combinations. The campaign is aimed at the young adult audience, so the artistic style is daring and trendy, using vibrant shades, catchy details, and funny characters.

The typography contrast also supports that approach, combining puffy cartoonish lettering with bold sans-serif font and using prominent capital letters for text elements. The graphics also feature a variety of clothes, footwear, and accessories to give a strong visual connection with the type of offered goods on sale.

So, based on that, the designer created a system of illustrations and graphics that could be used on website sections or landing pages for the campaign as well as to be easily transformed into advertising materials. Take a look at them below.

Hero image for the website or landing page

Illustrative banner design giving visual connection to the fashion theme

Original pack of graphics illustrating categories of items on sale

Advertising banner announcing sales and bonuses

A set of illustrations on the Black Friday shopping theme to use as stickers, badges, or interface elements

And here’s how the style and set of graphics were stretched on the bunch of printed marketing stuff, such as posters and stickers, to strengthen promotion efforts and increase the number of touchpoints with potential buyers.