This case study will let you immediately dive into the atmosphere of the winter holidays and catch some bright Christmas vibes. Let us give you a brief overview of the festive and functional advent calendar with original 3D illustrations we designed for Nova Post. Have fun!
Project and Client
Nova Post is a major Ukrainian postal and courier company that provides logistics and related services involving innovative approaches and technologies. In this project, the tubik team worked on a bright and festive advent calendar of discounts and special offers for the marketing campaign of the winter holiday season. The scope of work included tasks on UI/UX design, graphics design, 3D art, and animation.
The creative team from the tubik side included Ernest Asanov, Valeriia Bondarieva, and Sergii Valiukh.
Design Process and Solutions
In general, the Nova Post advent calendar was a marketing campaign time-framed in December, when users of Nova Post digital products were presented with a collection of special offers and discounts from company partners. Various brands and services popular all over the country were engaged in this campaign, and each day users were offered a particular option from a specific brand, echoing the concept of a classic advent calendar when each day you open a box or pocket and get a treat.
We had to make the calendar festive, beautiful, playful, and engaging while keeping a consistent and recognizable visual connection with the popular postal service’s general brand style. Moreover, the identity of the diverse partners that took part and shared their discounts or special offers via the calendar also needed balanced and consistent integration.
One more essential thing to consider was making the calendar work and look good on various devices and screen sizes, as the audience using the company’s products is very wide and uses it from diverse gadgets.
So, the primary design tasks for this project included:
- designing the user interface of the calendar
- creating the massive gallery of 3D graphics for different days of the advent calendar
- working on eye-pleasing interface animation and 3D animation
Working on the user interface design, we offered the client different options for the content presentation: blocks, timeline, flip calendar, cardholder, and long story parallax calendar. The concept of blocks was chosen as the final option and developed into the user interface.
Here’s a short video giving a glance at the design process.
The UI was designed to be super intuitive, straightforward, and adapted to multiple formats users could try. And one of the major objectives was to consider how it would be integrated into the general brand style and user experience of Nova Post company products. So, the interface and graphics use brand family colors, object rounding and shapes style, and brand graphics to make the visual association with Nova Post consistent and immediate.
The central element that adds a Christmas mood and represents the theme of winter holidays from the first seconds is illustrations. Each offer of the day was presented with a particular illustration, and all together, they formed a massive gallery of 3D images, reflecting the theme of gifts and e-commerce as well as echoing all the well-recognized stuff associated with Christmas: Christmas tree, cookies, reindeer, Santa Claus hat, candles, bells, baubles, candy canes, presents, toys, snowman, etc. Smooth eye-pleasing animation made interaction even more lively and emotional.
So, as a result, the client got efficient design support for their marketing campaign idea and implementation, while their users got an emotionally appealing, aesthetic, and memorable customer experience.
New design case studies from our team are coming soon. Stay tuned!
More Design Case Studies
Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.