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Branding Business Case Study Illustration

Case Study: Gofe. Packaging and Marketing Design for Coffee Brand

Check smart and catchy packaging design and marketing graphics made for a coffee brand employing bright character art in visual identity and communication.

This graphic design project is up to fill your day with a bright and tasty coffee flavor. In this case study, we invite you to take a glance at smart and catchy packaging design and marketing graphics made for a coffee brand.

The project was accomplished by tubik designers Maryna Solomennykova and Arthur Avakyan, with art direction by Vlad Radionov.

The scope of design tasks included the following:

  • logo design and visual identity approach
  • creating a consistent set of theme illustrations
  • packaging design system for coffee pouches and pods
  • design for the marketing visuals, strengthening the brand recognizability and awareness

The modern coffee brand Gofe is built around the idea of good coffee that is accessible anywhere and easy to take anywhere. Just take your coffee and go on your way. The logo design is a wordmark in an original lettering style, presenting an interesting balance of curves and angles, sharpness and roundness.

coffee brand logo design tubik arts

Another core element of the visual identity is employing a bunch of bright, friendly, and cheerful cat characters that reflect the idea of coffee on the go in various contexts and places. The characters make the brand communication emotional and appealing to the target audience. The palette used for this project is filled with vibrant, warm, earthy, and sunny colors, sharing a lively and cheerful mood.

Here’s a glance at the character art and its integration into the coffee pouch packaging designs.

Costa Rica coffee packaging tubik arts design

Guatemala coffee packaging design tubikarts

Ethiopia coffee packaging design

Kenya coffee packaging design tubik arts

all pouch packaging coffee packaging tubik arts

One more type of packaging to consider was a box for coffee pods. Here’s the composition approach showing how the characters and brand name are featured on it.

coffee pods packaging design tubik arts

coffee pods packaging design tubik arts

One more stage was to work on a set of typical marketing graphics and items, such as menu leaflets with price lists, advertising posters, and cool brand stickers. Together with packaging, they had to establish a solid foundation of visual branding consistency.

menu coffee brand marketing tubik arts

Poster coffee brand marketing tubik arts

Stickers coffee brand marketing tubik arts

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the graphic design projects done by the Tubik team.

12 Bright Projects on Visual Identity and Packaging Design

Love Sign. Gift Box Packaging Design with Romantic Vibes

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KOISI Tokyo. Packaging Design for Japanese Restaurant

Sidra Vivo. Vibrant Packaging Design for Cider Brand

Christmas Fair. Graphic Design for Winter Marketing Campaign

Black Friday. Graphic Design for Marketing Campaign

Fairytale. Picture Book Illustrations and Design

Aqua Dudes. Cartoonish Packaging Design for Fish Food Brand

Herteas. Packaging Design for Herbal Tea Brand

Nutribite. Tasty Packaging Design for Granola Bars

Milkimu. Packaging and Marketing Design for Dairy Brand

Dance Festival. Creating a Set of Event Poster Designs

Soaplanet. Soap Brand Packaging Design with Travel Spirit

Welcome to check designs by Tubik on Dribbble and Behance; explore the gallery of 2D and 3D art by Tubik Arts on Dribbble

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