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Branding Case Study Illustration

Case Study: OOP. Brand Identity Design for Online Flea Market

Check the case study unveiling the experimental project on identity design for the online flea market, transferred through the art of daring, brutal, and artistic collages.

This case study unveils our experimental graphic design project devoted to flea markets’ special mood and magic, transferred through the art of daring, brutal, and artistic collages. Enjoy and have fun!


Brand identity design for the modern online flea market.


A flea market is a place of surprises and unexpected findings; it is a comeback to the nostalgic past, with its quirks and peculiarities. That’s things that got reborn, possessing a completely new value and significance. A flea market as a cultural junction of different times connects the incompatible.

That set of ideas determined the basis of the stylistic approach. The combination and joint of fundamentally different essences and contexts resulted in the visual concept of the whole online flea market.

Identity Design

The design approach to the brand image of the flea market was based on the aesthetics of brutalism. Rooting in architecture and blossoming in web design, graphic design, and digital art of the recent decade, brutalism is often described as a style that aims at breaking standards and predictable design techniques. The posters and graphics, websites and apps created in this manner are a sort of rebellion to sophisticated designs with thought-out symmetry and harmony, complex layouts, and accents of aesthetic visual performance. In contrast, brutalism is based on simple and raw appearance, in most cases not loaded with many visual details, often plain, employing catchy exaggerations and mixing diverse contrasting techniques. From its architectural roots, it took blocky heavy appearance, simple graphic lines, minimal ornamentation, limited palettes, rough textures, and modular elements. Used thoughtfully for the appropriate goals and audience, it features a high level of originality, stimulates interest, and gives a unique look to the interface. You may like it or not, but you’ll never leave it unnoticed. That’s what the identity of the online flea market needed at the core of its identity.

The logo presents the typographic sign wrapping the brand name in heavy bold letters. It is supported with another identity element, whose shape echoes the price tag while the text explains the nature of the e-commerce service.

flea market branding case study

Another step in the development of the recognizable and memorable brand image was creating a consistent set of artistic and trendy illustrative collages, featuring some vintage objects people can typically find on flea markets as well as some daring visual metaphors attracting attention and setting the special mood. This pack was flexible to be used for any branding and promotional goals, both online and offline. As well, they set the foundation for the design system that could be effectively used as visuals marking various categories of items on the website or the mobile application. Uncommon color combinations and gradients, elements of different styles combined in one image, visual noise in combination with flat filled-up shapes – these and other techniques play a significant part in making the pictures look original and atmospheric, brutally transferring the idea of the flea market.

flea market brand design illustrations

flea market brand identity

flea market design branding

Here’s how the collages and illustrations following that design approach work in real-life branding.

flea market brand design case study

Branded bag and poster designs

flea market graphic design

Posters design

case study flea market branding

Branded truck livery and T-shirt design

flea market brand billboard design

Outdoor advertising billboard design

flea market design brand identity

Stickers and the consistent design system for the social media posting

Identity Integration in User Experience Design

Another aspect to consider was the effective and consistent integration of the developed brand identity into web and mobile design. Take a look at some of the ideas developed for basic web pages and banners, for example, those that welcome or thank the visitor, inform about the 404 error, or present new offers.

flea market poster design tubik

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flea market illustrations branding

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In addition, the design approach to making app user interface design work shoulder to shoulder was also thought out.

flea market app brand identity

flea market design application

This project, for sure, was a great chance to open the way to artistic experiments and let the creative energy fly high, which resulted in the cool, practical, and original brand identity being easy to use and adjust for a diversity of business goals.

New design case studies from our team are coming soon. Stay tuned!

More Design Case Studies

Here’s a set of more case studies sharing the design solutions and approaches for some of the design projects done by the Tubik team.

Carricare. Identity and UX Design for Safe Delivery Service

Otozen. Mobile App Design for Safe Driving

Uni. Landing Page Design for Fintech Service

Uplyfe. Identity Design for Health App

Real Bitcoin. Creating Website Illustrations

Devpost. Hero Illustrations for Hackathons Platform

Vinaty. Website Illustrations for Wine Service

Bennett. Identity and Website Design for Tea Brand

Pass-On. Landing Page Design for Delivery App

ABUK. Custom Book Cover Design for Audiobook App

GNO Blankets. Branding and Web Design for Ecommerce

Welcome to check designs by Tubik on Dribbble and Behance; explore the gallery of 2D and 3D art by Tubik Arts on Dribbble

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