Big Review of Major UI Design Trends for Web and Mobile in 2020

Another year of design and creativity is almost over, so traditionally, let us take a look back and remember what was popular and demanded in UI/UX design for websites and applications in 2020. As usual, packed with tons of UI design examples by our team. Join in!

Video Hero Section

This year video content integration into web pages of all kinds moved to a new level. One reason is that video integration is getting more and more technically friendly for websites implemented on different platforms. What’s more, in the online world overwhelming users with tons of messages and a great deal of various information, videos become an effective touchpoint catching the users’ eye, quickly setting the needed atmosphere or demonstrating the product in no time. And this year hero sections of the web pages look like the most popular place for the atmospheric video to impress website visitors from first sight.

Video hero section for the ecommerce confectionery website

Full-screen video background for the hero section of the horse riding club website

Video-based hero section for the website of e-commerce fashion accessories store

Website design for a digital transformation service

Atmospheric hero section for the website of Lumen Museum

Ultra Minimalist Navigation

Minimalism as a UI design trend has been getting stronger and stronger positions in recent years, coming out in a great bunch of elegant and stylish interfaces for web and mobile. Yet, in 2020 it got even sharper, with many design solutions based around an ultra-minimalist design approach to navigation with a super focus on content. Whatever debatable it is, implemented thoughtfully it has high chances not to hurt usability, especially if the target audience is a younger generation that’s well used to interacting with various interfaces and devices. Anyway, as anything minimalistic, this approach needs to be double-checked and tested well to be sure that everything hidden can be easily found by users.

Minimalistic and interactive home page for the furniture website

Quote app interactions

Interactive Details

Interactivity is now seen as a must in user interfaces, playing a big part in engaging users, adding emotional appeal, and giving the feeling of solid product integrity at every step of the interaction. So, this year UI designers got even more diverse and creative in that perspective.

Interactive home page for Illuminating Radioactivity website. It opens the field full of bright tags featuring popular characteristics of radioactivity and hiding the name of the project. Moving the mouse cursor, users remove the tags, as well as the website is going to erase the common stereotypes about the theme of radioactivity.

Smooth motion makes the interaction with the page of a fashion brand website even more dynamic, especially due to little details like the engaging motion of the thread uniting all the sections of the page in the process of scrolling.

Interactive web page for the web editorial about generations

Permanent exhibition page for Lumen Museum website, digitally echoing the real interactivity in the physical museum exhibition

Interactive page for Credentially website lets users filter different benefits and functions of the service

Impressive Product Pages

Due to the reality of the pandemic times and adaptation to the new way of life, this year showed a rocketing growth of e-commerce and everything design-like connected to it. Naturally, both business owners and interface designers strive to provide not only a smooth and clear flow of sales funnel, item choice, and check out process, but also make a bright impression and stand out in the conditions of the competition getting tighter and tighter. Along with the hero sections and home pages, product pages become one of the major spots of design experiments and creative ideas in the aspect.

Impressive choice interactions for the product page for the website selling fashion accessories

Interactive home screen for the Exotic Fruit application where all the bright fruit images are interactive, so tapping a fruit the user moves to its product page. The product screen features the interactive panel allowing for easy choice of the number of items.

Combination of Visuals

Today, there is no more need to convince anyone in the advantages of images integrated into UX design. Another domain of creative experiments this year was trying combinations of different types of visuals in one interface. That’s where photos and illustrations work harmonically together, 3D and 2D art can support each other, and that benefit can get enhanced even more with motion design.

Event agency website combining 3D animation and line illustrations

Home page for ShipDaddy website combining animated 2D illustration of a brand mascot and real-life photos

Mayple website harmonically combining photo content and line illustrations

Stop Plastic website based on the limited color palette and impressive visuals on the crossroads of illustration and photography

Creative Data Visualization

Dealing with websites and apps, users often face the need to absorb and process different data, stats, numbers, and the like. One of the tasks for user interface designers is visualizing that data both clearly and attractively so that it could positively influence usability, utility, and accessibility of the application, dashboard, or website. In 2020, we can observe a new wave of creative solutions for that aspect.

Credentially website design with a thoughtful approach to visualizing partnerships and numbers

User’s stats screens for the Calorie Tracker app

Stats visualization for Fitness App

Data visualization for a task tracker app

Finance Tracker app interactions

Consistency of Product and Promo Design

Considering the fact that today people are overloaded with information more than ever before, they tend to choose products that are easy to understand and interact with, and that’s where consistency of design solutions comes into play. What’s more, consistency builds a reliable foundation for the feeling of harmony in both how the product looks and how it works. This year we observe a strong trend of a consistent and comprehensive approach to the connection of digital product interface design and all kinds of design for its branding and promotion.

The consistent web, mobile and branding design for Vertt car-sharing service

A consistent approach to brand packaging and web design solutions for a confectionery

Consistency of product and promotional design solutions for a mobile banking service

Sophisticated Title Fonts

Typography has always been one of the crucial aspects of any interface design, covering the aspects of both beauty and readability. This year featured the trend of moving from “readability and simplicity first” to the more and more diverse choice of decorative fonts adding originality, mood, and elegance to the web or app layout. However, this design trend is also user-friendly and doesn’t hurt readability, as decorative and original fonts are usually applied to title text elements, which are of a quite big and therefore legible size.

Website for a horse-riding club

Website design concept for a photography contest

New-Level Animation

Motion integrated into user interfaces keeps playing a highly practical role and is aimed at setting higher levels of usability and interactivity as well as support the trend of well-crafted data visualization mentioned above. In 2020, this design sphere got a new bright sprint of evolution, featuring more and more creative experiments on UI animation, scroll animation, transitions, conceptual motion, etc.

Multilayered animation for Illuminating Radioactivity

Engaging and eye-pleasing animation for the login screen of the calorie calculator app

Loading animation for interior design website

Quotes App interactions

Animated Identity Elements

With more businesses going online, we can witness a more digitally-friendly approach to branding design as well. One of the hot trends this year is the animation of identity elements, making them more eye-catching, lively, and emotional in digital environments.

Animated brand mascot for ShipDaddy

Animated logo design for Uplyfe

Animated logo for a bakery brand

Emotional and lively animated logo for Gotikket service

Creative Use of Geometric Shapes

As one of the basic methods of visualization and composition, geometric shapes don’t lose their presence as functional or decorative elements of web and mobile interface design. This year we could see even more diverse examples of their integration in UI.

Elegant and eye-catching interactions based on geometric shapes for a designer’s website

3D Graphics

This year obviously continues and intensifies the integration of diverse 3D graphics into interfaces for web and mobile. As well, designers are getting more and more flexible to move from static to animated 3D elements to increase the level of their emotional appeal and user engagement.

Landing page with attractive and eye-pleasing 3D animation to promote an upcoming product

Prominent and Creatively Presented Photos

A couple of previous years witnessed custom graphics like 2D illustrations or 3D images overpoising photo content which was considered more traditional and conservative. This way designers got more flexible and adjustive in creating out-of-the-box layouts as there was a wave of negative feedback on the lack of originality in stock photos while producing custom photo content could be even more expensive and difficult to organize than getting custom graphics. This year, photo content seems to gets back on the scene, triumphantly and evolving. With more and more sophisticated compositions and attention to detail, creative collages and animation, sometimes even stock photos look super cool, let alone the fact that the production of custom photo content also diversified and got more affordable. So, now we are observing more and more designs with photos put in the center of attention: hero images that immediately set the mood and atmosphere, informative and catchy product images shown in a much bigger size than we used to see them before, stylish previews, banners, title images for blog posts, and so on and so forth.

Web editorial devoted to different generations

Bartending encyclopedia website

Ecommerce website selling home decor

Grid Experiments

Creative experiments with grids seem to be a non-stop trend for a couple of years, getting new expressions in 2020. The thought-out custom grid in user interfaces for web or mobile effectively supports the harmony of a layout and placement of the elements, also increasing a level of flexibility. It’s may also be the way to rethink the visual hierarchy and draw attention to the needed zones or interactive elements. Asymmetry, broken grids, and other experiments are getting even more daring and stylish this year.

Online editorial presenting the gallery of stories about the powerful women changing the world

Website design concept for a photography contest

Informative Illustrations

The trend of integrating custom graphics of all kinds into user interfaces also doesn’t lose its positions, with designers getting more and more focused on filling them with informative and meaningful messages rather than just decorative goals. From small graphic elements to memorable and emotional mascots, prominent hero illustrations and product images, 3D graphics, and animated stories – it seems, designers now are super armed for any educational, social, or business objective. Made in various styles, custom graphics effectively support the quick perception of the information on the page or screen.

Onboarding tutorial illustrations for Vertt car sharing service

Limited Color Palettes

With color being one of the vital factors of visual harmony, psychological influence, and attractive appearance for any interface, designers care a lot about color choice. As well, a color combination may become a solid basis of visual originality which is essential in terms of tight competition. So designers never stop trying new uncommon combinations. Still, the major design trend at this perspective in 2020 echoes the tendency to minimalism and features implementing very limited or even monochrome palettes, not distracting users with a variety of colors and taking the most advantage of the chosen color or colors. In 2020, it resulted in a big number of elegant and super stylish designs.

Web editorial about powerful women that changed the world

Website design for a fashion brand

Certainly, that’s only a part of the design trends in user experience design, evolving and developing day by day. Anyway, looking forward to seeing what’s next, we are totally ready for new creative challenges and out-of-the-box solutions for web and mobile interfaces.

Wishing you another bright design year, your Tubik team!