Case Study: UClay. Identity and Packaging Design for Ceramics and Pottery Brand

In this case study, we invite you to check the creative process for identity design and packaging for the ceramics and pottery brand, employing bold, stylish typography and neat artistic visual motifs. Enjoy the power of elegance and sophistication wrapped in functional and efficient graphic design.

The brand identity design process for this project included the following creative tasks:

logo design and brand color palette
a consistent set of graphic elements
packaging design for various ceramic goods
design system for marketing visuals, printed branded items, and merch.

The project was accomplished by tubik designer Arthur Avakyan.

The brand shares the mission of preserving long-term handmade pottery traditions thoughtfully and keeping them in line with modern approaches and interior design trends. So, the color palette uses colors that echo the various shades of brown traditionally associated with clay as the basis of pottery and ceramic crafts, and it is also complemented with green and dark gray to get the diversity of effective combinations.

The logo design is a neat combination mark with an elegant round symbol echoing traditional ancient graphics and the bold, readable brand name typographic part.

Logo design

The system of graphic elements for the project included several types: curvy doodle-like rounded graphics echoing the logo style, animalistic line art with sharp angles, and simple filled illustrations showing various ceramic goods. All of them together form a flexible set for diverse marketing design objectives.

Graphic elements for stylization of the packaging and marketing design

Here’s a glance at how the graphics work with typography for packaging and product labels.

The next step the designer took was playing with all the elements to expose packaging design for different types of pottery and ceramics, such as vases, plates, bowls, and the like.

Ceramic goods box packaging design

Ceramic plates and bowls packaging design

Ceramic vase packaging design

Another essential task for visual identity development was offering the approach to branded merch as well as offline and online advertising.

Branded tote bag design

Outdoor advertising design

Advertising poster designs

Social media marketing templates

In addition, the brand identity system included considering design for some printed stuff, such as editorial design and covers for specialized professional publications or stylish certificates for the participants of workshops and courses.