Let’s unveil another mascot design project. In this brief case study, we invite you to look at the cute and friendly mascot we designed for Lagerby in collaboration with the Pimento agency.
Lagerby is an e-commerce marketplace based in Denmark. It wished to add a mascot to different touchpoints for communication with customers. Their choice fell on a llama mascot, which aimed to present various visual hints and scenarios and add emotionality and friendliness to the customer experience. So, the task for us was to develop the mascot character art that would fit the general brand style of the platform and would meet their business objectives.
The project was accomplished by tubik artist Maryna Solomennykova under project management by Olga Syrotkina.
The first creative stage was sketching. Firstly, sketches were an effective and quick way for the artist to offer the client different style versions of character art.
Secondly, when the idea of the general character image was chosen, sketching allowed for basic visualization of different scenes and compositions the client’s product required from the mascot to quickly check that the artist and the client were on the same page before moving to work on the polished digital illustrations.
The next step was the art and design stage, at which the artist breathed life, color, and emotions into the set of character illustrations featuring the mascot in different situations connected to the topics of ecommerce, shopping, delivery, and the like. The warm cheerful color palette was chosen to make the character flexible for various usage environments and to fit the existing brand stylistic approach. Scroll down, check the extended set of mascot illustrations, and have fun.
New design case studies from our team are coming soon. Stay tuned!
More Design Case Studies
Here’s a set of more case studies sharing the design solutions and approaches for some of the illustration and graphic projects done by the tubik team.
Illustration Case Studies: Visual Storytelling Art for User Experience
Pencils of Promise. Picture Book Creation Process Step by Step
Decriminalize Poverty. Storytelling Web Design on Social Issue
Ready Set Recover. Web Design and Illustrations for Surgery Recovery Platform
Fulfill. Illustrations and Web Design for 3PLs Marketplace
Nova Post. Interactive Christmas Advent Calendar UI Design
Roebuck. Mobile Design and Illustrations for Educational App
World Humanitarian Day. Illustrations and Video for the United Nations
Real Bitcoin. Creating Website Illustrations
Devpost. Hero Illustrations for Hackathons Platform
OK Boomer. Trivia Game Design and Branding
Bikker. Identity Design and Illustrations for Biking Service
